Southend United X Bendac

We are delighted to announce that we have partnered with National League side Southend United FC on a multi-year deal, ahead of the 2026/27 season.

As a historic side in English football, it was a privilege to be tasked by the club to deliver a new 5m x 3m LED screen for their Blue Eagle fan pub located a stones throw away from the ground, as well as a full revamp of their matchday production software on their in-bowl scoreboard using our "Bendac LIVE!" solution.

Rylee Doe, Commercial and Marketing Manager at Southend United, said:

We're delighted to be partnering with Bendac to elevate our supporters' experience both at the Blue Eagle and Roots Hall. Working with a company of Bendac's size, who have supported some of the biggest clubs and tournaments in the world, including this year's FIFA World Cup, is a testament to the work going on at Southend at the moment. We're greateful for Ben and his team's support and can't wait to show supporters our giant screen at the Blue Eagle and our improved scoreboard system!"

Ben Da Costa, Chief Commercial Officer at Bendac, commented:

It is an absolute honour for Bendac to partner with such a fantastic and hostoric club like Southend United. Working alongside Rylee and the team has been a brilliant experience, and we are thrilled to play our part in enhancing their matchday experience. By installing the brand-new, high-resolution LED screen at the Blue Eagle and upgrading the scoreboard sofwtare at Roots Hall, we're aiming to give the Shrimpers' incredible fans the elite, modern atmosphere they deserve."

We cannot be happier to partner with such a great club like Southend and we look forward to seeing the team in action during the 2026/27 and beyond.

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